Executive Project Plan

Build and implementation roadmap for the Worldpay Friend app (one-page view for leadership)

Go-live first release within 38 weeks Reduce cost per lead by at least 20% Lift apply-to-approval conversion by +12%

Project Scope

  • Mobile app: apply, eligibility, and installment management
  • Bank statement drop + recommendation engine
  • 24/7 Friend guidance experience

Business KPIs

  • Monthly Active Borrowers: 50,000 (Q2 post launch)
  • Lead-to-Apply Rate: 18% → 24%
  • NPS uplift: +15 points in 2 quarters

Workstreams

Product & UX

  • Design onboarding and loan application flow
  • Ship dashboard and 24/7 Friend experiences

Engineering & Data

  • Build app + APIs + statement analysis service
  • Instrument analytics funnel and monitoring

Risk, Compliance & Operations

  • Enforce PDPA, model guardrails, and audit logs
  • Prepare support team and launch playbooks

38-Week Timeline

Phase 1 (Weeks 1-6) Discovery + Design Freeze
Phase 2 (Weeks 7-16) Foundation Build + Core Integrations
Phase 3 (Weeks 17-26) MVP Pilot + Compliance Sign-off
Phase 4 (Weeks 27-38) Scale Launch + Optimization + Review

Gantt Chart (38 Weeks)

Workstream
W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W29 W30 W31 W32 W33 W34 W35 W36 W37 W38
Discovery & Product Design
Weeks 1-6
Core App Development
Weeks 7-24
Data + Risk Engine
Weeks 9-28
UAT + Compliance Sign-off
Weeks 23-32
Scale Launch + Optimization
Weeks 29-38

Budget Envelope

  • Product + Engineering: 45%
  • Data, Risk, Compliance: 25%
  • Marketing + Launch Ops: 30%

Top Risks & Mitigation

  • Data quality risk -> add validation and manual review queue
  • Regulatory delay -> biweekly pre-review with legal
  • Low adoption -> pilot with partner channels before mass launch

Executive Decision Needed This Week

Approve budget envelope, assign workstream owners, and confirm go/no-go gate at end of Week 10.

Schedule Steering Committee